Abercrombie & Fitch Pitches New Trashy College Line T-Shirts to America’s Sexualized Youth

afshowthetwins Abercrombie & Fitch is at it again. The “Abercrombie & Fitch pitches new trashy T-Shirts to America’s Youth” headline is creating quite a stir around the internet, and for very good reason. It’s called the Sexualization of Children and Abercrombie & Fitch continues to target American young people with their highly sexualized clothing lines and t-shirts. Abercrombie & Fitch (A&F) has come out with a new line of t-shirts called “New College Tees” with inappropriate, sexualized messages appearing on the t-shirts.

College students may find A&F clothing styles appealing, but tweens and teens shop and spend their own money or allowance at Abercrombie and Fitch too. These tees are not appropriate for any age, let alone tweens and teens wearing such “sexy” smut. Parents would be wise to consider very carefully what department store gift cards to buy as gifts, especially gift cards or clothes from stores such as Abercrombie & Fitch.

The American Family Association and OneMillionMoms.com is spearheading an e-mail campaign to the popular A&F clothing store over their new “Get It On” Fall line of T-shirts. Regarding the new line of trashy tees, OneMillionMoms director Monica Cole said, “A few of their little slogans are pretty offensive to women in general, so you wouldn’t want your daughters or nieces wearing these shirts.” Cole continues saying the trashy tees are “only available in stores. It’s not online, and parents can’t even get a preview before they go in the stores, so they will be shocked; then it will be too late.”

Messages printed on Abercrombie & Fitch new tees:

  • Tie me up, don’t tie me down
  • All bed no breakfast
  • I always end up on top
  • Anyone you can do, I can do better

A&F also owns Hollister Co. which coincidently has a new “Surf Tees” line that is full of sexual innuendos as well, such as:

  • Chicks Dig the Long Board
  • Sand Jobs are for Surfers
  • She Goes Both Ways (Beaches & Long Boards)
  • Ride the Tip
  • Maybe Partying Will Help
  • Volley My Balls Please

afresearch OneMillionMoms.com and the American Family Association need your help to force Abercrombie & Fitch to pull their sexualized shirts. An email circulation by the American Family Assocation and OneMillionMoms.com says this:

“Abercrombie & Fitch (A&F) continues its pattern of pushing pornographic-themed material into mainstream America. Abercrombie & Fitch has just begun offering their “New College” line of T-shirts.

The first A&F T-shirt pictures a young girl opening her blouse – exposing herself. A&F titles the image: “Show the Twins”.

The second picture is of a female running nude. A&F titles it: “Female streaking encouraged.” The next Abercrombie & Fitch T-shirt is entitled: “Female Students Wanted for Sexual Research”. Abercrombie & Fitch does not merely sell a popular line of clothing – they sell a lifestyle. And because A&F clothing is popular among teens and college kids, the influence of their sex-as-recreation lifestyle is widespread.

The Centers for Disease Control (CDC) and Prevention reports that Sexually transmitted diseases (STDs) remain a major public health challenge in the United States. CDC estimates that approximately 19 million new infections occur each year – almost half of them among young people 15 to 24 years of age.”

How you can help: Send an email letter to Abercrombie & Fitch asking them to pull their sexualized shirts. After sending your email, call A&F at 614-283-6500 (press “0” to speak directly to a real person) and let them how you REALLY feel about their continued sexualization of children efforts.

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12 Responses to “Abercrombie & Fitch Pitches New Trashy College Line T-Shirts to America’s Sexualized Youth”

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  1. Rudy says:

    This reminds me of the news on A&F being sued for not hiring a Muslim wearing a “hijab”, or a religious head scarf.

    http://www.usatoday.com/money/workplace/2009-09-18-anf-sued_N.htm?csp=34

    I guess A&F wants their employees to also look slutty.
    .-= Rudy´s last blog ..Lunch Bits – Edition 36 =-.

    • Lin says:

      Hi Rudy, I remember hearing about that lawsuit when it started, but I never heard the result. Thanks for the link to the story. I’ll check it out.

  2. Janet Fox says:

    I think there is only a thin line of difference between wit and obscenity. T-shirts like this would be big hit in college but appear plain obscene at other places. Its not just about the person wearing them but also others who get to see it and be embarrassed!

    • Lin says:

      Hi Janet,

      I don’t see anything funny about the kind of t-shirts Abercrombie & Fitch have been marketing towards kids, teens or college aged children. Also not funny is how some parents see nothing wrong with their son or daughter wearing inappropriate, obscene t-shirts and other like clothing styles. What’s even more alarming are the number of parents who have emailed me since reading the article I did awhile back about “you are what you wear – what your clothes say about you”, who are now (finally) waking up to the monster they created when they let their kids wear that stuff when they were young. Now that their kids are teenagers and in middle school or high school, they’re frustrated because their kids are wearing clothes that bring unwanted disgusting attention. It’s very sad, but if the parents don’t put a stop to it, it’s bound to create problems later on.

  3. Karen Swim says:

    Lin, thanks for sharing this information. My mouth is still hanging open with shock. I don’t even know where to begin. What is wrong with our culture? These messages are horrifying period. Do we really live in a world that thinks its okay to let rapists go free because you know they’re talented, makes jokes about incest, and creates this filth for our young people to wear? God, we’re in trouble.

    • Lin says:

      Hi Karen,

      I’ve been seeing this coming for quite a few years now. Ever since deregulation happened, there’s been a hard push of targeted marketing towards young children, tweens and teens, to get kids to spend their money on this sort of junk. Or, in the case of very little kids or toddlers, the marketing tactics are for kids to bug the heck out of their parents to buy them the toys, clothes, jewelry and you name it…, all for the sake of the almighty dollar. There’s no concern on the part of the marketers for the health and well-being of the kids at all; the only thing that matters to these ass-wipes is the money they’re making off of this junk.

  4. Cath Lawson says:

    Hi Lin – It makes me sick that they’re allowed to sell these things to kids. In particularly trashy shops, I’ve noticed that they even target really small kids with trashy slogans.

    But a company like Abercrombie and Fitch should be more responsible. Unfortunately, most of these big businesses are motivated by greed. I wonder how the top dogs at A&F would feel if their own kids were wearing this trash.

    • Lin says:

      Hi Cath,

      If I remember right, I read an article where a big-shot at Abercrombie & Fitch was asked how he would feel if his kids came home wearing A&F clothes, and he said he wouldn’t be happy about it. I’ll have to see if I can find that article again.

      Can you believe these idiot companies have push-up bras for little girls? Thongs for little girls, with messages like “who needs credit cards?” emblazoned on the front of the thong????!!! Pure insanity. Gross negligence would be an understatement.

  5. ChrisCD says:

    This is beyond appalling. I’ll be send them a note and giving them a phone call.

    One of my personal “favorites” are the clothes with something plastered across the bottom. Why would I want anyone’s eyes drawn to my childrens’, my wife’s, or my behind.

    America the beautiful?!? Just sad.

    • Lin says:

      Hi Chris,

      You’re referring to the Juicy Couture line of clothes and I know what you mean. A few years ago I bought my daughters each a tracksuit (running/jogging suit) by Juicy Couture but they didn’t have anything inappropriate on the butt area, no words or anything but only a logo symbol on the jacket. Since then I’ve seen lots of very young girls and teens wearing those clothes with the message “oh so juicy” on their butt. Ick.

  6. Jenny Gore says:

    Oh me these are revolting! I reckon i’m lucky that i don’t think this brand features must in the UK!

  7. Ellie says:

    I found this article while doing research for an art portfolio project. The theme of my artwork is the desensitization of human suffering and degradation, including the unbelievably overlooked Lolita Effect where Lolita is considered a young girl so sexy she arouses even grown men, as opposed to a pedophile’s victim. Maybe it’s because I’ve experienced the more sinister end of the spectrum, but I think this stuff is despicable. My niece is eleven years old and says wearing short shorts and tights as jeans is okay, because it’s the style and it nauseates me. Being only eighteen years old, I am proof that it’s possible to think on your own, but not if you’ve grown up with constant images of sexualization. It’s a shame that when I have kids, they won’t be watching or reading what all their friends are, but I just cannot encourage a child to watch Nickelodeon knowing every show is now about teens, commenting on how hot that someone is and how much they need a boyfriend.