Disclosure Policy for Telling It Like It Is
October 11, 2009
The Federal Trade Commission requires that I disclose any relationship I have between a product manufacturer or service provider when I write about a product or service. I deeply value my readers and subscribers, as much as they value me, my knowledge and expertise, and my recommendations.
This blog abides by word of mouth marketing standards. We believe in honesty of relationship, opinion and identity. The views and opinions expressed on this blog are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.
This blog does not contain any content which might present a conflict of interest.
From time to time, (PR reps, where are you? Ha!) I receive an email pitch or press release from a manufacturer, PR rep or book author with a request to send me a free copy of such-and-such item for review or test purposes and the occasional giveaway. Other than that, reviews such as books are those I paid for myself and chose to write about for the benefit of you…, my readers.
I will never endorse anything in which I don’t personally believe or would not use. Some bloggers are paid to write review-type posts, such as “pay per post” text posts within a blog, and while I understand their right to do so, I adamantly refuse to do so myself.
No advertiser or author of a book will ever influence my review or content on this blog.
I am never paid to do a review of any product whatsoever. I never accept money to review a product or service, but rather I invest my own time to test and review such items. If I personally feel a product or service is something you, the reader, might get benefit from, then I agree to allow them to send me the product.
I do not return the products after I’ve tested them, nor do I return books sent to me. In most cases, the product is either used up, given away or destroyed. I occasionally make recommendations on this blog, which include links to helpful resources for which I get some kind of compensation, such as a small commission for sales and purchases made through inserted links.
However, it must be noted that all recommendations are based first and foremost on their merit. I make them either because of their value, helpfulness and quality, or based on my direct or indirect knowledge of the reputation, track record and level of expertise of the author.
Some affiliate links are added automatically with the help of software, which linkifies specific keywords within the context dynamically. Others are added after the post is written. In other words, most affiliate links are added incidentally or subsequently.
Some links do not have any affiliation or compensation whatsoever, but are included for the same reasons expressed above. That is, I add them simply based on their merit. If I find them helpful or feel such links provide further information on topics discussed on this blog for my readers, I will include them regardless of any compensation or lack thereof.
My affiliate relationships include:
These are good rules and practices in today’s digital world. It’s important for you as a consumer to understand the relationship between a person reviewing the product and the manufacturer or service provider. If you don’t see a disclosure policy on a blog as part of a review of a product, that reviewer may be violating the law or at the very least the Code of Ethics.